From the table above, we can be informed about advertising spendings of four different car companies and their types of advertisings. This companies spend different amount of money to their unique advertisements.
We can say that all the categories is flexible except radio, it stay still at the 15 million band for all the four car brand. TV is the most expensive advertising way, in the other hand cinema is the most cheap one. Second expensive, which is coming after tv is the press.
the most unstable type of advertising out of 5 types is press. We can easily say that Renault and Rover brands spended much more than vauxhall and cetirizine brands. All the car companies paid much less for outdoor advertisments. Suprisingly some of the companies didn’t make cinema advertisment for their brands. One of this companies is cetirizine and this brand paid the most amount of money for a type of advertisement.
If we check total expenditures for car companies, table shows Renault spended the biggest amount of money to advertisements.