The table illustrates the amount of funds that automotive companies spent on advertising in the United Kingdom in the year 2002. Overall, the expenditure of car companies on TV and press advertising witnessed a significant figure, while the reverse was true for cinema, with minimal or even no expenses. In addition, Renault headed the list of car companies in funding advertisements.
Cetrizine was the most dominant company in terms of spending on TV advertising, reaching $70 million, followed by Vauxhall and Renault, with slightly lower figures, ranging from $65 to $59 dollars. While Renault contributed the least to TV advertising, it ranked first in terms of press, with $45 million. The spending of Rover, Vauxhall, and Cetrizine on the same type was $38, $8, $12 millions, respectively.
Interestingly, all 4 companies’ expenses had the same levels for radio advertising, at $15,000 each. Car companies showed less enthusiasm for cinema, with only 2 companies investing, including $6,000 from Renault and $5,000 from Vauxhall. Meanwhile, outdoor advertising attracted the same expenditure of Renault and Vauxhall, at $7,000, compared to $2,000 from Rover and $3,000 from Cetrizine.