Overall, coffee and banana spending increased in most of the countries over the five-year period. The UK had the largest rise in coffee purchases, while Switzerland consistently spent the most on bananas in both years. A few countries, like Sweden and Denmark, saw slight decreases in banana sales.
In 1999, Switzerland spent the most on coffee (3 million Euros), followed by Denmark (1.8 million) and the UK (1.5 million). By 2004, the UK experienced a significant rise, reaching 20 million Euros, making it the highest among the five countries. Switzerland’s coffee spending doubled to 6 million, while Denmark saw a small increase to 2 million. Belgium and Sweden also showed slight growth, from 1 to 1.7 million, and from 0.8 to 1 million respectively.
Switzerland also led in banana spending, increasing from 15 million in 1999 to 47 million in 2004. The UK saw a noticeable jump from 1 to 5.5 million Euros, while Belgium rose from 0.6 to 4 million. In contrast, Sweden’s banana sales dropped slightly from 1.8 to 1 million, and Denmark’s fell from 2 to 0.9 million Euros.