The tables display the amount spent on Fairtrade coffee and bananas in the UK, Switzerland, Denmark, Belgium, and Sweden over a two-year period.
It is evident that from 1999 to 2004, sales of Fairtrade coffee increased in each of the five European nations, whereas those of Fairtrade bananas only increased in three of the five nations. Spending on the two products was by far the highest overall in the UK.
In 1999, sales of Fairtrade coffee reached a high of €3 million in Switzerland, while sales of Fairtrade bananas reached a high of €15 million in the UK. But by 2004, sales of Fairtrade coffee in the UK had increased to €20 million, more than tripling the amount of Fairtrade coffee sold in Switzerland that year. In Switzerland and the UK, where sales increased by €32 million and €4.5 million, respectively, Fairtrade banana purchases also experienced sharp rises in 2004.
In Denmark, Belgium, and Sweden, sales of the two Fairtrade items were significantly lower. Although there have been slight improvements in Fairtrade coffee sales, overall revenue in all three nations stayed at €2 million or less in both years. Finally, it should be noted that Belgium and Sweden saw a decline in Fairtrade banana purchases.