It is believed that sports events such as cricket tournements or foot ball tournaments were used by major companies as a best venue where their products could get eneromous demand. Many people argue that wide range of drawbacks were associated with this and I will partially argue with that statement because there are some benefits also associated with this and I will discuss why is it in this essay.
On the one hand, those who proposed the idea that use of spors events as a promotion method city that there are some negatives impacts on this. Firstly, it caused distraction to the viewers who are in sport ground or who watching in TV. For illustration, where there were huge poster compagins regarding particular products, most of the views loss attention on sport and only concentrate about advertishments going on. Another effect is overall impact on human curiosity to pursue the products which are highly sponsored during the tournaments. For example, when one company sponsored to the cricketer’s jersey which they dressed during the tournaments gained huge attention by the viewers. Sometimes people intend to buy products from that brand name without considering the quality.
In spite of those, it would appear that there are some positive impacts on advertising in sports events. Companies gain more from on their products when they were promoted in popular sport events. Example can be seen n cricket, where their were number of companies who try to put their name on top sponsors to achieve higher demand for their products.
Moreover, sponsorship to sports event give benefits not only to the companies but also to the sports and sport person as well. Where there were more sponsors those sports consider as highly paid one and younger generation make an interest to be participate on such kind of sports activities in future.
In conclusion, Sponsorship in sports events provide benefits to the society while its negative impacts such as loss of concentration and purchase products uncertainly should need to be addressed carefully before coming to a firm decision on sports events have negative impacts on advertishing by large companies.