Advertising plays a crucial role in modern business. However, there has been an ongoing debate about whether the main purpose of advertising is to boost sales of unnecessary products. In this essay, I completely disagree with this argument.
First, the role of advertising is to promote corporate and brand image, as well as key products and services, rather than boosting the sales of low-demand products. Successful businesses pay close attention to promoting themselves because advertising helps consumers understand what these companies do and what services they provide. Many firms highlight their advanced technology or unique services through ads on TV, newspapers, and social media platforms. After seeing these advertisements, consumers can make informed decisions and purchase the products they need. In contrast, advertising poor-selling products cannot showcase a company’s advanced technology and may even damage its reputation if these products fail to meet customers’ needs. Therefore, the primary goal of advertising is to promote the company’s best products, cutting-edge technology, and unique services—not items that people do not need.
Second, spending money on advertising poor-selling products is wasteful. Financial resources are essential for most companies. When products are not selling well, businesses usually investigate the reasons behind the sales data and work on improving the products’ performance, rather than advertising them without making improvements. If the products still fail to meet consumers’ needs, companies may even discontinue these product lines as a cost-saving measure. After all, only by meeting consumers’ needs can companies increase product sales. Otherwise, the more advertisements they run, the more money they waste.
In conclusion, although many companies aim to increase sales, it is wiser to allocate resources toward promoting their best products and services.