As social media have become very popular nowadays, people tend to curate their online personality to perform the best version of themselves. Some posit this as an opportunity to personal branding and self-expression, meanwhile, others are worried about the potential for unrealistic expectations and mental-health issues. I prone to the second point of view. Of course, it might be profitable for video-bloggers by promotion of their brand, but idealized personas existing in an internet space couldn’t be presented in a real life without psychological harm.
For a start, influencers have to sustain their online personality in the real life in a favor of fitting into subscribers’ expectations. For instance, people come to the autograph-session to meet their favorite bloger, if they see a demeanor that differ from what people get used to observe in social media, public might be frustrated. On the other hand, influencers who assimilate their online personality, would be much more preferrable for the subscribers to see.
Consider different side of this question, individuals tend to create an unrealistic and perfect personality in social media for themselves. Influencers do this because they want to gain the greatest appraisal from the public. But sustaining that aura seems to be impossible when it comes to reality. All of us have their own shortcomings and losts. People can’t always be perfect, mistakes make us what we are. Thus, if someone tries to achieve an idealistic way of living, it obviously leads to the negative emotions such as disappointment, frustration, and, eventually, self-esteem issues.
In conclusion, bloggers may use their social media personalities to promote their self-branding, but all of them should be careful with this eagerness in case of forthcoming negative consequences.